Demographics

 

Book Michigan First!

Now in its 5th year in the Detroit suburb of Novi, the Ultimate Fishing Show - Detroit is the biggest and most highly attended sport show in the largest freshwater fishing market in the nation.  Michigan is rated as the top marketing territory for freshwater fishing related products and services.  Over 100,000 Michigan Sportsmen and their families will be at our Sports Shows.  Will you? This is your opportunity to join hundreds of aggressive businesses that have discovered the power of the Michigan outdoor market!

Serious Sportsmen!

  • 98% Fish regularly
  • 81% Take an outdoor vacation every year
  • 86% Watch fishing / hunting/ outdoors TV shows every week
  • 71% Own a fishing boat
  • 21% Shopping for a new boat this year
  • 51 Days - Average days spent fishing
  • 92% Plan to attend in 2008

Qualified Buyers!

  • 45yrs Average age
  • 89% Homeowners
  • 17% Vacation homeowners
  • 81% Own a computer
  • 54% Own a truck
  • 17% Own an RV
  • 79% Came to shop for tackle
  • 86% Earn over $40,000
  • 47% Income over $80,000
 

Detroit is the #1 Freshwater Fishing Market in the Nation!

  • 4 hours Average stay at 2007 Show
  • 6 counties with a population of 4.5 million and average income over $70,000
  • Over 400,000 fishing licenses

Rock Financial Showplace Facts

  • Conveniently located in the Detroit suburb of Novi
  • Visible from I-96
  • Over 200,000 sq. ft. of display space
  • Recognized by the public as the best building for a Show
  • Abundant on-site parking