Demographics

Book Milwaukee First!

The ShowSpan team is very excited to be producing the One Big Milwaukee Boat Show at the Wisconsin State Fair Park.  The last two years have seen a consistent record level of attendees.  A Great Boat Show is all about bringing to the public the best of the entire Boating Lifestyle… and here in Milwaukee boating is a lifestyle.  Whether it is fishing or wakeboarding, cruising or pontooning, there are not many areas with the boating traditions as engrained as in Wisconsin.

Great Prospects!

  • 94% Homeowners
  • 86% Own a computer
  • 74% Own a boat
  • 70% Take an annual outdoor vacation
  • 66% Household income over $80,000
  • 52% Own a SUV
  • 85% Married
  • 29% Own a vacation home

Serious Customers!

  • 3 Hours - Average stay at the 2008 show
  • 22 - Average years lived in a boat-owning household  
  • 43 Days on the water per year
 

Expo Center Facts

  • The Exposition Center at the Wisconsin State Fairgrounds is located in Milwaukee's western suburb of West Allis.
  • Easily accessible from I-94.
  • Wisconsin and northern Illinois population is very aware of how to reach the facility.
  • Parking is in abundance, a short walk to the front door. 
  • Hotels are a short drive away with special show rates.